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Jamie Oliver Book Launch

December 18, 2014 by Sarah Trivuncic 24 Comments

Recipease 3

Jamie Oliver knows how to throw a party, I’ll give him that. When you get an invite to a Jamie Oliver book launch, you go. Held at Recipease, his cookery school in Notting Hill. It was a party for bloggers, vloggers and social media mavens to talk about food. Quite how I ended up in the line up I’m not sure. As I say, when food royalty invites you out for the evening you go.

The object of celebration was his new book Jamies Comfort Food which I reviewed this month. And we were being served dishes from the book to eat that night.

Gennaro Recipease

It was culinary performance in the round. Food was being prepared from the centre of the room with everyone gathered around to drink, taste and watch. Jamie’s mentor Gennaro Contaldo was twirling sheets of pasta, layer cakes were being built up and sparklers lit.

food-collage

My favourite was this Massaman curry with butternut and potato which I am definitely making again at home. Also dotted round the room were stalls of Jamie’s favourite beer, cheese, wine and meat producers.

Cake sparklers

With twinkly lights and panettone dangling everywhere from the ceiling the night kicked off the festive season in style.

Jamie Oliver Cakes

And of course no comfort food line up is complete without cakes… lots of them.

Jamie Oliver books customised for the Jamie's Comfort Food launch

As if the drinks were not enough to get us merry, the fumes of aerosol paint were heavy in the air too. Before our very eyes, a spray can artist was stencilling customised designs onto the fabric bound covers of the new book. I picked a tiger.

Jamie Oliver Book Launch for Jamie's Comfort Food, December 2014; Jamie with Sarah Trivuncic, writer of Maison Cupcake.

And naturally the highpoint of the evening was getting Jamie to sign my copy of Jamie’s Comfort Food for me. I’ve not been this excited since the Nigella book signing.

I asked Jamie if he would write “Easy Tiger!” in the book. As I remembered him saying it in of his earliest TV adverts. I think he was giving his nan a ride on a motorbike. When I said how I’d like it dedicating, Jamie looked at me, slightly suprised. “That’s what my nan used to say!” He was touched I remembered the advert. I had had no idea the lady in the advert really was his nan.

Recipease2

Thank you to Jamie and the team at JamieOliver.com not to forget everyone at Recipease for making it such a memorable evening. 

Filed Under: Journal Tagged With: Jamie Oliver

About Sarah Trivuncic

Sarah Trivuncic has published recipes, restaurant and travel reviews on Maison Cupcake since 2009. She lives in Walthamstow, East London with her husband and teenager.
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Reader Interactions

Comments

  1. Munchies and Munchkins says

    December 20, 2014 at 9:51 pm

    I watched the Instagram images of this evening while sat at home rather green with envy! It looked amazing. I was lucky enough to meet Jamie Oliver a few years ago at The Big Feastival and he’s so lovely! The comfort food book is great, I have it at home and I’ve spent a few hours drooling over it so far.x

    Reply
    • Sarah, Maison Cupcake says

      December 21, 2014 at 7:28 pm

      Jamie was a fabulous host and we all had a brilliant time. He seemed very normal when I met him. He said “Have you had a good time, I was worried you might think it was a bit boring?” As if we would!!

      Reply
  2. Ren Behan says

    December 21, 2014 at 1:02 pm

    An awesome evening! It was lovely to see you and I’m glad I was able to introduce you to Zubrowka and apple juice!

    Reply
    • Sarah, Maison Cupcake says

      December 21, 2014 at 7:29 pm

      There’s no vodka in the house so I may need to buy a bottle 🙂

      Reply
  3. Jo of Jo's Kitchen says

    January 7, 2015 at 10:32 am

    This looks amazing! So jealous

    Reply
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I’m Sarah, a recipe writer sharing thrifty everyday dinners with a touch of French inspiration. I founded Maison Cupcake in 2009 and love creating dishes that are affordable, comforting and achievable. Thanks for visiting!

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Cover of "Bake Me I'm Yours... Sweet Bitesize Bakes" by Sarah Trivuncic; image shows a selection of small cakes and patisserie. The book has a green polka dot spine edged with pink ribbon and a bow.

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